Los Angeles-based CB Richard Ellis (NYSE:CBG) announced in a news release Monday that it would become CBRE Group Inc., effective immediately. The company has been using the CBRE brand on its signs, business cards and website for the past several years.
?This change is the natural next step in the evolution of our corporate identity,? CBRE CEO Brett White said in a statement. "Adopting CBRE as our corporate name simplifies our identity and enables us to further capitalize on the advantage of our strong brand...
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